Alexandra released her first ready to wear collection in the Spring of 2010. Looking for a gown in advance of her own wedding in 2013, she saw an opportunity to create a bridal line of her own and pair her aesthetic with high-quality fabrics and intricate hand-embroidery.
Launched in July 2014, the Alexandra Grecco bridal line features ethereal gowns for the less-traditional bride. Each collection stems from an organic, yet focused vision. Finding inspiration everywhere from the intricacies of architecture in the historic French Quarter, to the soft, pastel hollyhocks of Il de Ré, Alexandra's designs are continually evolving.