For the founder of the brand, Amina Aranaz, her mother Becky was an incredible opportunity and she was a great help in the development of the brand. Becky had been producing straw bags since the 1980s, but back then their products were sold under a foreign label all over the world. From this point on, after working in the export sector for years, it was now the turn to work under their own brands. Becky, the mother of the brand's founder Amina, has an incredible knowledge of products and resources, so Amina focused on the sales side of the business. It was very easy for Amina's mother to produce a straw bag, and it has become a habit. Amina, who assumed the positions of chief designer and creative director in 2013, was mainly involved in the sales and market part of the business with her brothers.