Avenue was conceived and designed by best friends, Jessie Shand and Gab Weinstock in Sydney, Australia. Discovering a gap in the millinery market, the design duo had a vision to create contemporary, luxurious headwear that spoke to the modern woman.
Gab's grandmother, Dolly, is a renowned milliner who closed her store in South Africa at the age of 89. Her story, eccentric personality and traditional approach to craftsmanship has always influenced Jessie and Gab,
The designers’ distinctive aesthetic is deeply rooted by the strong women around them. “Our mothers, sisters and friends constantly inspire us”. Their collections identify with the sophisticated woman, quietly confident and fiercely feminine in spirit.
Jessie and Gab studied Fashion and Textile Design together at university, and following graduation, worked independently at leading Australian labels before establishing Avenue. The label's debut collection launched in 2017 and is now stocked in leading boutiques across Australia and the USA.